Ad #3: Princeton Review (radio, again)

I don't remember the first part of the ad, which means it isn't that good anyway (if someone who pays attention to ads can't remember it- then you can safely bet no one will) but their sign off line was pretty hilarious/ ridiculous/ baffling. It goes like "(blah bah blah) Princeton Review. It's not just the best option, it's the only option."

This line reminds me of old Hollywood movies- where the government, facing the extinction of earth (or worse), hire the services of a discarded soldier or secret agent, and stay hopeful about the outcome. To quote Hot Shots:Part Deux, "Topper Harley is the best of what's left. we have no other option."

Why would you tell prospective customers that they have NO option? how about saying "You have to come to us, pay the price we quote, and pray nothing goes wrong" instead?

Imagine if the guys said "It's not just the only option; Its the best option." The plates turn dramatically. It shows Princeton Review doesn't care about the competition (because they are the best), and the non-existence of a competition is more of a boon to the students (they are getting the best option any way, and there's no need to search among mediocre/other Coaching centres.)