Heard a Raksha Bandhan ad today. Voice-over describes a sister being picky about the Rakhi she's going to tie to her brother, and urges brothers to do the same for her sisters- by giving a thoughtful gift.
What would that thoughtful gift might be? a Lifestyle gift voucher. wait a minute. gift vouchers and thoughtful? aren't gift vouchers supposed to say "I don't know much about you, but I HAVE give something- hence I brought this voucher"?
Lifestyle has a good collection of gifts and dresses for women (I know- that's where my sister's gift came from). instead of bandying their gift vouchers- they could have explained about their collection. Better idea would have been appointing special 'gift assistants' to help guys pick up gifts for their sisters. They could have turned this into something big, forcing guys to think hard about their sisters- something that says 'Pick the perfect gift', something that emotionally blackmails guys to spend time in an alien environment. Just for a day.
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