Brief: The Chicken we serve is 'Hot'.How about chicken having sex ?!?
Bingo! We have an award winner!
The problem- People (and that includes most of the hardcore non-vegetarians) don't like to think of their food as something that ran around aimlessly a few hours/days ago. Forget about having sex (and the chickens look overweight. Gross.) This ad may bring a couple of chuckles, but will it bring customers to the restaurant? I don't think so.
When you advertise food, advertise food. not safe/unprotected sex. A person completely shocked because of the spicy chicken would have served the tagline better. If client insists, he can be holding a piece of chicken too. Something like the clipart on the other side of this line. Simple, yes. Uninspiring- yes. but I prefer my food to be simple, not having sex with rest of the things on the plate.
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